(On publishing Playboy magazine) "If there was going to be a sexual revolution, I would be its pamphleteer." "Playboy exploits sex the way Sports Illustrated exploits sports." When asked if blondes have more fun: "They do with me." "Playboy was founded on the notion that nice girls like sex too." [Talking about the risk of putting a nude woman in a magazine] "It was risky enough that I didn't put my name on the first issue." "The major civilizing force in the world is not religion, it's sex."