Judged against Spider-Man, Hulk came up short. Judged against Hulk, The Incredible Hulk came up big. The franchise restart, starring Edward Norton topped the weekend box office with $54.5 million, according to Exhibitor Relations estimates today. While that's about $8 million less than what Ang Lee's Hulk opened with in 2003, the gross is considered a victory for Universal Pictures, which had to overcome, well, Ang Lee's Hulk.

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