Emmy Rossum has been named the official spokesperson of PiNKiTUDE, a new cause sharing life saving breast health messages with young women everywhere.    PiNKiTUDE will kick off with a series of events, starting with an invitation-only reception hosted by Ms. Rossum and featuring celebrity deejays Spinderella (of Salt 'n' Pepa) and Sean Patrick this month. Also on tap, is launch of the first PiNKiTUDE "Pop Up Store" which will open on Saturday, August 16th at 1p.m. The public is invited to this event, which will be held at Xin Boutique, 8064 Melrose Ave. in Los Angeles. "As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my 'PiNKiTUDE' with young women everywhere," said Emmy Rossum. "I hope to inspire women like myself to practice breast self-awareness and to encourage them to live a healthy lifestyle. I am proud to support Susan G. Komen for the Cure and their promise to end breast cancer forever." The PiNKiTUDE brand initiative is devised to educate young women and teens on the importance of breast self-awareness, early detection and treatment of breast cancer while also stressing the importance of a healthy lifestyle.
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