As a result of her rapid rise to fame, Knightley has been the focus of significant media attention. She has been described by press reports as "famously open with media",although Knightley herself has stated "I don't talk about my private life."

She was voted the sexiest movie star of all time by the readers of Empire magazine, was ranked #79 by FHM in the magazine's UK Edition 2004 100 Sexiest Women in the World list, #18 in 2005, and was ranked the sexiest woman in the world in 2006.The U.S. Edition ranked her #54 in 2004, #11 in 2005 and #5 in 2006. Knightley appeared nude along with Scarlett Johansson, on the cover of Vanity Fair magazine's March 2006 'Hollywood' issue. In May 2006, Knightley was #9 on Maxim's 2006 Hot 100.

Knightley was the celebrity face for the luxury goods brand Asprey, as well as Lux haircare products in Japanese television commercials. In April 2006, she was confirmed as the new celebrity face of Chanel's perfume "Coco Mademoiselle", though the first photo from the campaign was not released until May 2007.

She is the subject of Glasgow band Endrick Brothers song "Star of the Silver Screen" featured on their forthcoming album Attraction versus Love. The song was written after a chance meeting at a party in Glasgow during the filming of The Jacket.

Her Valentino gown at the 2006 Golden Globe Awards won her much acclaim and even landed her the top spot on Steven Cojocaru's "Best Dressed List" on Entertainment Tonight, while the dress she wore to the 2006 Academy Awards was recently donated to the charity Oxfam, where it raised £4,300.
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