Gwyneth Paltrow is the new face of Tod's.  Tod's is all about luxury and really, so is Gwyneth.  Here she is looking stunning at a private dinner held last night in Milan during Fashion Week Spring/Summer 09.









In the campaign, which was shot by Mario Testino in Capri, the actress evokes a "the uber luxurious, outdoors-y life of a beautiful Italian aristocrat from the heady days of the jet-set era" - and she loved every moment of it.

"Italian style is very sexy, very womanly and what I love is that it seems to have so many different inspirations," she explains.

Paltrow replaces fellow leading lady Sienna Miller, who starred in last year's campaigns.

"Gwyneth effortlessly embodies the spirit of the all American woman with timeless elegance and modern flair - the perfect representation of the Tod's woman," says creative director Derek Lam. "And, of course, beyond her impeccable style, she is an artist whose body of work I greatly admire."
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