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Grew up in Fresno, California. Graduated from Clovis West High School in 1994. Ruell got his start as a still photographer. He directed the title sequence of "Napolean Dynamite." He also directed the hilarious Powerade commercial showing the Amish drag race between two hay bale-carrying, horse-drawn carts. The commercial was pulled from the air due to a law suit between Pepsi (who owns Gatorade) and Coca-Cola (who owns Powerade). Coke has since settled out of court. Cast Bo Barrett in one of his first directed commericals.